Shape the
gut-reaction of your audience.
Brand strategy determines how your audience interprets you instinctively and competitively.
Get that right and everything changes.
Strong brands aren’t built on assumptions.
Identity, narrative and marketing must be calculated, distinct and confident. Raygun exists to eliminate the guesswork and give you a psychological and competitive foundation you can build on.
How it all works
Most companies and founders hesitate to start because traditional brand engagements require huge upfront commitments. Ours do not.
There’s no pressure, no long contract, and no locking you into work you’re not ready for.
You begin with a single, low-risk step that gives you clarity fast, while giving us the chance to prove our value before anything larger is on the table.
step / 1
Strategic Intake
A 60-minute 1:1 session that reveals assumptions, diagnoses your challenges and uncovers opportunities to own your market.
Deliverable: Intake Report with assessment and suggested next steps.
step / 2
Brand Distillery
A rapid, one-day intensive that reveals gaps in buyer perception and produces messaging pillars that appeal to their headspace.
Deliverable: Differentiation, positioning, distinct narrative arc and top-of-funnel content.
Why Brand Distillery? Understand why brand clarity begins here →
step / 3
Design + Build Blueprint
A clear, prioritized execution map that translates your strategy into the identity, content, and digital assets that will make growth inevitable.
Deliverable: A custom plan detailing essential deliverables, recommended sequencing, timelines and budget ranges.

