Campus House is a non-denominational Christian ministry at Purdue University. In its nearly 60 year history, their ministry has touched and transformed the lives of thousands of students.

The prospect of a new building was the ideal moment to re-visit their visual brand. Their staff was very clear on avoiding the typical iconography of most churches without adding the polish of a tech startup. We were determined to produce an “understated” logo that would acknowledge their legacy while unmistakably expressing their faith.

We developed a stained glass graphic that could be easily deconstructed, reduced and re-purposed for any medium, while maintaining the humble vide they intended. Components of the full logo lockup appear on their media, collateral, socials and apparel.